Mayweather’s Showtime Deal Targets Marciano’s 49-0 Record

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Floyd Mayweather’s career doesn’t get the credit it should. The undefeated fighter is the best of this decade. Having amassed an undefeated record displaying lighting hand speed along with impressive ring generalship, “Money” as he calls himself is a boxing great – but where does he go from here?

How about CBS/Showtime. As I was writing this article, Floyd Mayweather tweets he’s made a deal with Showtime. The 8-time world champion has agreed to a pay-per-view deal with Showtime Networks Inc. and its parent company (CBS Corporation). Under the revenue-sharing arrangement Mayweather will fight up to six times over a period of 30 months. The first of which will take place May 4 against Robert “The Ghost” Guerrero. The timing of the deal is perfect. Mayweather’s marketing rating is on the decline. There aren’t any fights that are galvanizing to the public.

Nicknamed “Money” for a reason, Mayweather averages over 1 million PPV buys per event – the highest average of any boxer in history. Using his business smarts, Money is marketing the frequency of the fights to gain attention. If he were to win all six fights under this deal, this would tie him with Rock Marciano’s undefeated record of 49-0. Then comes the clamour of media as to who he’ll face to break it? Floyd knows what’s he’s doing. Mayweather knows how to make money. This would cement his legacy.

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